Professional Learning
Site Outreach and Visibility
Summary:
How do you represent the breadth and depth of the work at your site to public and professional audiences? What do you highlight when approaching potential community and school district partners? How can you quantify and communicate your contributions to the university? This collection of resources demonstrates how different National Writing Project sites describe, showcase, and market their rich and complex work. Whether created with an external or internal audience in mind, these resources provide insight into the value, reach, and impact of the sites' work. In addition to the resources included here, it would also be useful for sites to revisit the NWP Annual Reports, linked here, to see how the network describes the reach and relevance of its work and consider how that information might be usefully included in local site materials.
Original Source: Central Arizona Writing Project, Greater Kansas City Writing Project, Kentucky Writing Project, Oregon Writing Project
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Educating Funders and Partners About the Work of Your Site
Looking to increase your site's visibility and raise new funding? This resource from the Western Massachusetts Writing Project, developed as part of a comprehensive plan to increase visibility and raise new funding by educating others about its work, demonstrates how effectively key site information can be compiled into a "Who We Are" document for marketing purposes. Geared toward an audience of potential donors and university partners, this document enables the site to communicate clearly and concisely about its programs and their impact. Sites looking to promote themselves to similar audiences will find the attached document a useful model for developing their own promotional materials.
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Engaging Stakeholders: A Site's Year in Review
How can a site communicate information to stakeholders more effectively and ensure continued support? This example of a site impact report by the Oklahoma Writing Project shows one way. Data from the NWP Site Profile System and other information sources were compiled to showcase the impact of site programs. This newsletter/report was then distributed to university partners and the local educational community. Site leaders can use this model to consider how to make the case for their own site.
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Foster a "culture of creativity" with these 826 Digital Resources
This holiday season, explore curated lessons from 826 Digital that spark creativity in young writers and their teachers.
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